Paras Trading Corporation
Enabling a digitally connected FMCG supply chain with integrated order processing, route planning, and mobile-first sales & delivery operations.
Digitizing FMCG Order, Sales & Delivery Operations
Paras Trading Corporation operates as a super stockist for multiple FMCG brands, managing complex order approvals, deliveries, and collections. With a growing sales and delivery workforce, they required a unified system combining finance, inventory, route planning, and mobile accessibility to scale operations efficiently.
Operational & Field Execution Challenges
- 1. Order Processing & Approval
- • Managing credit checks and stock availability
- • Internal approval cycles before order confirmation
- • Manual dependency causing order delays
- 2. Dispatch & Route Planning
- • No structured route-wise dispatch planning
- • Difficulty tracking deliveries and payment collections
- 3. Delivery Workforce Management
- • Lack of a dedicated mobile app for drivers
- • No real-time delivery status updates
- 4. Sales Team Mobility
- • Sales personnel required on-the-go order creation
- • Super stockist complexity with multiple brands
- 5. Sales Intelligence & Visibility
- • No real-time stock visibility across multiple units
- • Missing customer-wise collection & purchase history
- • No tracking of favorite or focused items
Mobile-First, Integrated Zoho Ecosystem
- 1. Integrated Order & Finance Management
- • Implemented Zoho Books & Zoho Inventory
- • Automated credit checks, stock validation & approvals
- 2. Custom Route & Delivery Management
- • Built route-wise dispatch planning workflows
- • Enabled delivery and collection tracking
- 3. Custom Mobile Applications
- • Developed Zoho Creator mobile apps
- • Separate interfaces for sales personnel and drivers
- 4. Sales & Delivery App Capabilities
- • Sales order creation and tracking
- • Route-wise delivery execution
- • Real-time stock and payment visibility
- 5. Customer-Level Sales Intelligence
- • Last purchase and collection history
- • Favorite and focused item tracking
- • Analytics dashboards via Zoho Analytics
Connected Supply Chain with Real-Time Control
Paras Trading Corporation achieved complete operational visibility across orders, inventory, sales, deliveries, and collections. The mobile-first Zoho-powered solution reduced delays, improved field productivity, strengthened financial control, and enabled data-driven decision-making across their FMCG supply chain operations.