Kaymo Fastener Company
Digitizing complex sales, distribution, and after-sales operations for a fastener machine manufacturing enterprise using Zoho One.
Managing Nationwide Sales & Distribution at Scale
Kaymo Fastener Company operates with an in-house sales team, a pan-India distributor network, franchise partners, and after-sales service operations. With multiple lead sources, complex inventory models, and warranty workflows, they required a centralized and highly customizable system to gain complete operational visibility.
Key Business & Operational Challenges
- 1. Sales Pipeline & Lead Management
- • No structured pipeline for in-house and distributor sales
- • Leads coming from website, IndiaMart, e-commerce & social media
- • Difficulty assigning and tracking leads centrally
- 2. Sales Performance & Activity Tracking
- • Lack of visibility into monthly sales activities
- • No clear monitoring of targets vs achievements
- 3. Demo & Distributor Coordination
- • Manual tracking of demo visit requests
- • No customer-level visibility for demos
- 4. Inventory & SKU Management
- • Duplicate SKUs for same machine models
- • Inconsistent product naming
- • No unified stock view across warehouses & distributors
- 5. After-Sales & Compliance Tracking
- • Manual warranty and repair tracking
- • Difficulty managing spare parts & franchise stock
- • Limited visibility on free samples & compliance
Integrated Zoho One Solution
- 1. Centralized Sales Automation
- • Implemented Zoho CRM as the core sales platform
- • Automated lead assignment across all channels
- 2. Sales Target & Activity Monitoring
- • Customized CRM modules for sales targets
- • Real-time tracking of activities and achievements
- 3. Inventory & Stock Visibility
- • Implemented Zoho Books & Zoho Inventory
- • Eliminated duplicate SKUs and standardized item masters
- • Enabled multi-warehouse and distributor stock tracking
- 4. Custom Applications for After-Sales
- • Built Zoho Creator apps for warranty & repair workflows
- • Managed spare parts and franchise stock data
- 5. Business Analytics & Financial Insights
- • Implemented Zoho Analytics dashboards
- • Payment collection, sales performance & financial health reports
Complete Visibility Across Sales, Inventory & After-Sales
Kaymo Fastener Company achieved end-to-end visibility across its sales pipeline, distributor network, inventory, and service operations. The Zoho One implementation improved sales efficiency, eliminated data duplication, strengthened compliance, and empowered management with real-time, actionable insights.