Asphalt Syndicate LLP
Enabling centralized sales, trial tracking, finance, and HR operations for a fast-growing cutting tools manufacturer using Zoho One.
Managing Sales, Trials & Operations Across India
Asphalt Syndicate LLP operates with a pan-India sales presence in the cutting tools manufacturing space. With a growing customer base, frequent trials, and recurring consumption patterns, the company required a centralized digital system to manage sales, trials, finance, expenses, and HR operations while maintaining visibility and control.
Sales, Operations & Management Challenges
- 1. Remote Sales Team Management
- • Pan-India sales team working remotely
- • No centralized lead collection or assignment
- 2. Visit Reporting & Customer Onboarding
- • Manual visit reporting by sales personnel
- • Unstructured onboarding of new customers
- 3. Trial & Sample Tracking
- • Difficulty tracking trial/sample requests
- • No centralized reporting on trial outcomes
- 4. Recurring Consumption & Sales Targets
- • No visibility into customer-wise recurring usage
- • Difficulty aligning consumption with sales targets
- 5. Cross-Sell & Recurring Sales Opportunities
- • Missed follow-ups for repeat sales
- • No intelligent reminders or suggestions
- 6. Order, Delivery & Payment Cycle
- • Manual tracking of order-to-delivery flow
- • Inefficient payment collection monitoring
- 7. Expense, Costing & HR Management
- • Limited tracking of field expenses and material costing
- • Need for structured HR policies and payroll processing
Unified Zoho One Business Platform
- 1. Sales Pipeline & Lead Automation
- • Customized Zoho CRM for business-specific sales workflows
- • Centralized lead capture and automated assignment
- 2. Trial Tracking Module
- • Built a dedicated Trial Tracking module in Zoho CRM
- • Automated workflows, reminders, and outcome reporting
- 3. Order, Inventory & Payment Management
- • Implemented Zoho Books and Zoho Inventory
- • Streamlined order processing, delivery, and collections
- 4. Expense & Profitability Tracking
- • Deployed Zoho Expense for field-level expense tracking
- • Enabled accurate material costing and profitability analysis
- 5. HR & Payroll Automation
- • Implemented Zoho People for HR policy management
- • Configured Zoho Payroll for compliant salary processing
Data-Driven Sales & Operational Control
Asphalt Syndicate LLP now operates on a centralized, cloud-based Zoho One platform that connects sales, trials, finance, expenses, and HR. The solution improved sales productivity, enabled proactive follow-ups, ensured accurate profitability tracking, and provided leadership with real-time insights to scale operations confidently across India.